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Online Fundraising for Non-Profits: Three Options for Accepting Online Donations on Your Website


A number of on-line fee providers supply many helpful instruments for companies and for non-profit organizations too!

As e-commerce turns into increasingly widespread and is embraced by many because the norm. It’s not time to sit down again and look forward to folks to ship checks to your group. In the case of fundraising, it’s time to take that very same ease of funds that for-profit organizations use and convey it into the non-profit world. Put on-line giving inside straightforward attain of donors. This is a breakdown on three choices for on-line donations.

Benefits Due to PayPal, Amazon.com, and different sources like Fb’s FundRazr App non-profits have the power to gather particular person donations and even schedule ongoing items with instruments that e-consumers are already conversant in.


PayPal presents a number of choices that give non-profit organizations the power to just accept donations in a easy method that customers are already use to utilizing PayPal accounts or bank cards.


PayPal options embody:

  • Configure buttons and replica HTML code to be used in your web site or HTML web sites
  • Allow one-time donations at donor-determined quantities,
  • Schedule common on-line giving at pre-determined quantities and cycles
  • Administration of funds
  • Auto receipt
  • Optionally available data assortment for followup

Cost Kinds:

PayPal accepts donations from folks with or with out PayPal accounts via:

  • PayPal Account transfers
  • Credit score Card Processing


With PayPal’s payment construction you obtain a reduction when you confirm your 501(c) 3 standing. The common charge is 2.9% + $0.30 however the non-profit charge is only a wee bit much less:

  • 2.2% + $0.30 on donations underneath $100,000
  • 1.9% + $0.30 on donations over $100,000

That implies that if a donation was $100 you’d pay between $2.20 and $2.50 in charges.


Amazon.com presents an identical non-profit donation plan. Amazon’s no start-up price choice consists of the power to configure your individual donation buttons (to be posted in your website or in your html e-mails). Amazon additionally offers flexibility to set mounted, minimal, or donor-determined donation quantities together with scheduling ongoing items.

Donors must both open an Amazon Funds account or have one already to make use of this service.

Amazon helps giving via:

  • Credit score Playing cards (Visa, MasterCard, American Categorical, Uncover, Diners Membership, and JCB).
  • Financial institution Account debits (solely supported by Amazon FPS)
  • Amazon Funds steadiness (solely supported by Amazon Easy Pay and Amazon FPS)


Amazon prices no start-up charges, however neither do the opposite choices listed right here in order that’s no massive deal. The secret is to check per-payment prices. At Amazon they’re fairly just like PayPal:

  • For bank card transactions >= $10: 2.9% + $0.30 for bank card
  • For transactions < $10: 5.0% + $0.05 for bank card


FundRazr offers a novel choice of embedding your giving hyperlinks into Fb and offering goal-oriented giving with on the fly followup charts so donors can see how the donation mission is progressing.

I like this concept, however have discovered it to take some work to arrange (although current evaluations say it is simple now!). Nonetheless with the recognition of Fb, this might attain lots of people on the social community you would possibly in any other case miss.

Cost sources?

  • Credit score Card
  • Debit Card
  • PayPal Account


Recipients pay a payment of 4.9% + $0.30 on each fee. The payment consists of all PayPal transaction charges. That is larger than both Amazon Funds or PayPal’s common service, however the skill to combine with Fb is actually enticing even at practically 5% in charges per fee.


I like PayPal nevertheless it would not damage to have a number of choices so long as they’re displayed in a user-friendly method. In unofficial numbers PayPal had greater than 153 million accounts worldwide in 2008. Amazon has about 615 million and Fb has over 500 million customers. That places Amazon within the lead with customers by evaluating your viewers could also be a good suggestion when you simply wish to use one service as a substitute of all three.

Be mindful the charges concerned. You will have to account for these as you retain up in your data since this might be a discount within the complete donation you obtain when transferring the donations to your group.


Source by Michael Shead

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