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It’s Elon Musk vs Parag Agrawal at Twitter as platform suffers

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New Delhi, Could 13 (IANS) With Elon Musk placing the $44 billion Twitter (NYSE:) deal briefly on maintain on Friday, severe questions now linger on the way forward for the platform that’s battling a number of points — from worker exodus to customers leaving amid the ‘free speech’ name that may drive hate speech and abusive content material.

Musk now desires to know what number of Twitter accounts are spam or pretend, earlier than he invests an enormous sum of cash.

The sudden realisation got here when the micro-blogging platform revealed in a submitting earlier this week that false or spam accounts represented fewer than 5 per cent of its monetisable day by day lively customers (mDAUs) in the course of the first quarter (Q1).

Amid this, Twitter CEO Parag Agrawal sacked a few key executives in a bid to “take the staff in a special course”.

Agrawal, who himself faces sacking as soon as Musk takes over, fired shopper product chief Kayvon Beykpour and head of income product Bruce Falck.

A “upset” Beykpour tweeted: “The reality is that this is not how and after I imagined leaving Twitter, and this wasn’t my resolution. Parag requested me to depart after letting me know that he desires to take the staff in a special course”.

“Whereas I am upset, I take solace in a number of issues: I’m INSANELY pleased with what our collective staff achieved over the previous couple of years, and my very own contribution to this journey,” he posted.

As well as, Agrawal stated that efficient this week, Twitter is pausing most hiring and backfills, apart from enterprise essential roles.

“We may even be reviewing all prolonged provides to find out criticality and those who ought to be pulled again. We’re not planning company-wide layoffs, however leaders will proceed making adjustments to their organisations to enhance efficiencies as wanted,” Agrawal stated in a memo despatched to staff.

Earlier than placing the Twitter deal on maintain, Musk requested Parag Agrawal-led platform to reinstate the account of former US President Donald Trump.

“Regardless that I feel a much less divisive candidate can be higher in 2024, I nonetheless suppose Trump ought to be restored to Twitter,” he stated on Friday.

“Do not Diss Info,” he posted to his greater than 92 million followers.

The most recent improvement signifies a bitter conflict between Musk and Agrawal.

Musk has particular plans for Twitter merchandise like verifying customers who pay for Twitter Blue subscriptions, charging for embedded tweets, and how you can additional develop Twitter income and customers.

In the meantime, Agrawal had begun restructuring the Twitter staff, after taking on from Jack Dorsey in November.

A number of senior Twitter executives have left in latest days, amid studies of customers leaving the platform over ‘free speech’ issues.

It would not be shocking to see extra adjustments coming to Twitter as Musk and Agrawal attempt to show their factors to the 229 million mDAUs.

–IANS

na/vd

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